Thursday, April 24, 2008

How Web 2.0 Can Reinvigorate Government

I just found the following article, entitled "How Web 2.0 can reinvigorate government."

Check it out!

Wednesday, April 23, 2008

Learning for the "Google Generation"

Here's the article of the day:

The article discusses those born after 1993 as the"Google Generation" (aka Net Generation, Millennials, etc.):

"This generation appears to be a discrete segment, and companies are grappling with how to best attract, develop and retain them as they prepare for their looming entry into the workforce. As companies debate this, one of the first issues they will deal with is setting a policy regarding allowing access to social networking sites at work. There is some evidence suggesting the Google generation will demand access to social networking sites in the office.


"Deloitte has come up with the innovative idea of hosting an employee film festival where employees submit creative videos, titled “What’s Your Deloitte?”, as a way of encouraging new hires to make short films that express their vision of the firm’s culture and values. Then, the best of these short films are posted to YouTube."

Read the article for more....

Tuesday, April 22, 2008

The First 21st Century Presidential Race


In this inaugural post, I highlight an article that I found in today's NextGov by Ronald Brownstein:

In essence, Brownstein is suggesting that this year's campaign is the first 21st century presidential race. He makes this claim due to the use of the Internet as the driving force for the Democratic nomination battle between Obama and Clinton. Fundraising, mobilizing volunteers, and delivering the campaigns' respective messages are all being generated through the viral power of the Web. In fact, Senator Obama's campaign videos have been viewed 37 million times on YouTube!

I do want to give a hat tip to Howard Dean for his 2004 presidential bid. In my mind, he demonstrated the power of the Internet. In many ways, he would not have been a viable candidate if it weren't for the way in which he harnessed the Web for fundraising and sharing his message. But Senator Obama, and Senator Clinton to a lesser degree, have taken those tactics to another level.

The irony with the Web, especially with Senator Obama's campaign, is its ability to move people from their monitors to a more direct - and in some ways more traditional approach - to campaigning. Millions of volunteers across the country have engaged in grassroots efforts, such as voter registration, canvassing and get out the vote activities, to score huge victories, especially in caucus states where such energy is critical to success.

As the article suggests, every future campaign will follow this game plan if it is to remain relevant and effective - especially for the next generation of voters!