Thursday, July 3, 2008

Survey Says: Gen Y Wants Web 2.0 Tools!!!

An article in NextGov today indicates that: "A recently released survey shows that Generation Y prefers to connect with government online in an interactive manner similar to the way they seek out news and other information."

The article concludes with the following observation:

"IT specialists say the survey's findings are further evidence of government's need to provide more 2.0-style interactive tools online. Web 2.0 refers to the evolution of the Internet from a browse-and-download format to a two-way, collaborative conversation."

You can find the actual survey results here.

By the way, I just reviewed the MeriTalk website and will provide a more thorough review in the next few days...they are onto something over there. I provided a link to the website in the right column here under "Studying the Shift."

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