Friday, March 27, 2009

Measuring the Impact of Social Media in Government

Below are the slides from the presentation that Ari Herzog and I delivered at the Advanced Learning Institute's "Social Media for Government" conference in Washington, DC, on March 26. We walked participants through a process of solidifying their social media ideas, prioritizing them, establishing some metrics and creating an action plan that sets the foundation to gain stakeholder/champion buy-in and creates the initial framework for implementation. By the way, that's my mom in the photo - she sent me the initial email that connected me to Ari through Chris Brogan:


Laura said...

Very, very, very useful! Thank you.

Andrew Krzmarzick said...

You're welcome, Laura...look for more on ROI in the coming days!

Anonymous said...

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agzphd said...

Hey Andrew, Hope you're doing well. Perhaps we'll run into each other at SECOPA. Meanwhile, could you post a correction? Those wonderful quotes you credited to me were actually spoken by Dr. Patricia Fisher. I was co-author on the paper but she presented. Thanks--take care.