Friday, March 27, 2009

Measuring the Impact of Social Media in Government

Below are the slides from the presentation that Ari Herzog and I delivered at the Advanced Learning Institute's "Social Media for Government" conference in Washington, DC, on March 26. We walked participants through a process of solidifying their social media ideas, prioritizing them, establishing some metrics and creating an action plan that sets the foundation to gain stakeholder/champion buy-in and creates the initial framework for implementation. By the way, that's my mom in the photo - she sent me the initial email that connected me to Ari through Chris Brogan:

3 comments:

Laura said...

Very, very, very useful! Thank you.

Andrew Krzmarzick said...

You're welcome, Laura...look for more on ROI in the coming days!

agzphd said...

Hey Andrew, Hope you're doing well. Perhaps we'll run into each other at SECOPA. Meanwhile, could you post a correction? Those wonderful quotes you credited to me were actually spoken by Dr. Patricia Fisher. I was co-author on the paper but she presented. Thanks--take care.
Anne